Year Start Promo 2021 for Henkel Romania
Category: Beauty (hair care, styling, body care)
2020 was a year full of unpredictability and uncertainty. So, it came naturally for people to carry less hope into 2021 and a bit too much anxiety when it comes to making plans.
That’s why we created a multi-brand campaign for Syoss, Schzwarzkopf and Fa, under the concept of Time for new experiences, aiming to show people a more optimistic perspective about the start of the year and encourage them to embrace this new beginning.
Besides the in-store communication, we tapped into digital with a special activation on the campaign’s landing page – a styling catalogue featuring a relevant influencer for hair styling inspiration.
Once the viewer clicked on their favorite hairstyle, the highlight moved on the products must be used in order to get it.
